A historical brand dating back to the early 1900’s our heritage lies in equipping explorers and this informs our pioneering and innovative spirit.
Made in Italy, using high quality fabrics and market leading technical innovations, our garments have been designed to perfectly accompany its wearer through all aspects of her busy life and allow her to conquer the modern elements.
The collections are designed with a worldly woman in mind, and are inspired by her global destinations and the fundamental conviction that luxury should perform.
Our heritage lies in equipping explorers, inventing and innovating, creating luxury outerwear for the modern pioneer.
Our founder, Félix-Valentin "Tricouni" Genecand, was a Geneva-based climbing enthusiast and jeweller renowned for his technical inventions that propelled pioneers to the summit of the world.
His most notable invention was the Tricouni "clou" in the early 1900s, the climbing nail worn by George Mallory and Ernest Shackleton on their respective historic voyages.